DOUWE EGBERTS PROFESSIONAL

--- january 2008 / january 2009 ---

As Marketing Manager Portfolio Netherlands a.o. responsible for the Marketingplans FY2009 and FY2010.

Reinier Smit, Marketing Director Sara Lee Douwe Egberts Coffee Systems Nederland:

“Siebelien has worked for more than a year in the marketing department of Douwe Egberts Coffee Systems (DECS). In DECS she has started the department Marketing Portfolio and managed it as a very experienced marketing professional. With her drive, passion and motivation impressive results have been achieved. Siebelien is a personality who everybody likes to work with.” "

--- january 2009 / june 2009 ---

As Channel Marketing Manager Netherlands a.o. responsible for leadgeneration and segment specific activations.

--- march 2010 / october 2010 ---

As Product Group Manager Portfolio and Innovation a.o. responsible for feasibility phase global innovation project .

Lily van Thiel, International Marketing Manager Innovation & Portfolio Sara Lee:

“Siebelien worked for more than 7 months in the Innovation & Portfolio team of Sara Lee Foodservice. A.o. she was responsible for the marketing part of a big innovation project. Siebelien has lifted the project to a higher level, with her expertise in many fields and passion. With her positive critical attitude and her enthusiasm it was great fun and inspiring to have Siebelien in the team!” 

--- april 2011 / november 2011 ---

As International Marketing Manager Portfolio and Innovation a. o. responsible for concept development and feasibility phase liquid espresso concepts.

Anouk ter Laak, VP Marketing & Sales Sara Lee International Foodservice:

“Siebelien worked for half a year in the Innovation & Portfolio afdeling of Sara Lee International Foodservice. She has managed a team with great passion and enthusiasm and worked on innovation and portfolio coffee projects. She was responsible for the marketing part. Siebelien is very dedicated and positively critical in her work. Siebelien is very experienced and knowledgeable. She leads her projects independently and with good results. She ensures that all stakeholders are closely aligned. It has been a pleasure working together with Siebelien.”

--- october 2014 / june 2015 ---

As Sr International Innovation, Category and Marketing Manager a.o. responsible for go-to-market global innovation project.

--- june 2016 / october 2017 ---

As Global Category Marketing Manager Liquid a.o. marketing lead in concept and feasibility phase liquid coffee.

Willem de Bruijn, Global Marketing Director JDE Professional:

”Siebelien has worked with me for half a year in the global marketing department of JDE Professional. Her (co-)responsibility was the core portfolio JDE Professional, the liquid coffee business. Her main task was the global roll-out and further development of the biggest Douwe Egberts innovation of the past decade: Promesso (total concept of coffee, new machine, service products). Siebelien is independent, very committed and results focussed. She approaches projects with the right mix of strategic and operational management. She looks critically at (the fit with) the strategy and builds the strategy if needed. While at the same time she ensures a timely delivery of execution, with quality. Her positive, cooperative and hands on style makes sure that she quickly and effortlessly is working in the department or within a team.“