EXPERTISE
Siebelien Defesche

Managing complex innovation projects through all phases of the funnel, from ideation to launch, in international (matrix-)organizations.

Development of new business including the right business model. 

Additional areas of experience are o.a.: 

  

- Consumer and customer insights

- Market intelligence

- Concept development

- Positioning

- Projectmanagement

Marketing, Category and

Communication Management

Strategic management of the full marketing mix for a productgroup or category, at (inter)national level.

Further development of all aspects of the communication strategy. 



Additional areas of experience are o.a.:

- Media strategy

- Brand development

- Packaging design

- Activation/promotions

- Digital marketing

- General management