CAFITESSE

--- june 2016 / october 2017 ---

As Global Category Marketing Manager Liquid a.o. marketing lead in concept and feasibility phase liquid coffee.

Willem de Bruijn, Global Marketing Director JDE Professional:

"Siebelien has worked with me for half a year in the global marketing department of JDE Professional. Her (co-)responsibility was the core portfolio JDE Professional, the liquid coffee business. Her main task was the global roll-out and further development of the biggest Douwe Egberts innovation of the past decade: Promesso (total concept of coffee, new machine, service products). Siebelien is independent, very committed and result focussed. She approaches projects with the right mix of strategic and operational management. She looks critically at (the fit with) the strategy and builds the strategy if needed. While at the same time she ensures a timely delivery of execution, with quality. Her positive, cooperative and hands on style makes sure that she quickly and effortlessly is working in the department or within a team.“